Rapper/model/actor A$AP Rocky continues to make his mark in the fashion industry with his latest collaboration with GUESS, called “GUESS Club.”
To roll out the collection, A$AP Rocky’s creative agency AWGE and GUESS opened a pop-up shop this past weekend in Los Angles. The pop-up shop was presented as a clubhouse, where visitors can climb trees, play arcade games and take photos in a photo booth. The 1990s-inspired clubhouse also featured an indoor tent, as well as snacks and memorabilia from that era, including magazine photos of such stars as Madonna and Prince.
“I just wanted to bring back that feeling for our generation,” A$AP Rocky said at the GUESS Club launch event. “There’s so much that they don’t know about, even with access to the Internet. I have a platform, so I’m just trying to show kids what they missed out on. They don’t know about the ‘80s and early ‘90s.”
The latest GUESS collaboration with A$AP Rocky features classic logo tees, color-blocked denim and oversized jean jackets. Each of the pieces in the collection are either unisex or women’s.
A number of celebrities were on hand to support A$AP’s GUESS collaboration, including Christina Milan, Kendall Jenner, Frank Ocean, Amber Rose, Justine Skye and A$AP Nast.
Photos from the event and collection are below.